Street marketing: What is it & why are so many brands using the streets as a way of marketing?
As technology advances, marketers are finding traditional forms of marketing not as successful as previous years. This is mainly due to consumers skipping adverts and avoiding them as a whole. This is why we have decided to invest in street marketing. But first, here’s a bit more information about this phenomenon.
It is important that now, marketers find creative and exciting ways of advertising a business without it being a nuisance. Find out how brand experience affects the customer.
Liverpool businesses are now investing their money in innovative methods.
The main goal of street marketing is to use creative advertising spaces to create more attention from potential consumers. As it says in the name, this happens on the streets and in public places.
Street marketing takes advantage of consumers by placing ads in places where people wouldn’t expect to see them, which means they are most likely to take extra time to carefully read the ad and enjoy the novelty of it. For more information on the basics of street marketing, click here.
There are many different types of street marketing, including:
- Flyer distribution
- Free product samples
- Student marketing
- Lead generation
The Cavern Club Liverpool has previously used street marketing as a way of gaining a wider audience to this fantastic club in Liverpool. If you are after an expert street marketing campaign in Liverpool, we recommend getting in touch with StreetPR.